Printer: She Grew a Business by Focusing on People, not Sales - Michelle Honnen, Covenant Graphics

Season 1 - Episode 7 - BNI The Perfect 100 Podcast with Tammy Zurak

🎙 GUEST: Michelle Honnen - Sales Manager and Owner of Covenant Graphics

🌐 Website: https://covenantgraphics.com/

Contact: https://covenantgraphics.com/contact-us

CliftonStrengths: Michelle Honnen: Developer | Positivity | Communication | Belief | Woo I

n this episode of The Perfect 100, host Tammy Zurak interviews Michelle Honnen, a BNI member and printing business owner. They discuss Michelle's journey in BNI, the importance of networking, and how to effectively engage visitors. Michelle shares her experiences with the CliftonStrengths assessment, emphasizing the significance of understanding personal strengths in business and leadership. The conversation also covers strategies for growing a business, differentiating oneself in a competitive market, and future growth plans for Michelle's printing business.

🎯 Topics Covered:

Why building relationships—not sales—created lasting business success.

How BNI helped her find confidence and business consistency.

The power of showing up authentically in a networking environment Lessons from growing a business while raising a family Embracing a people-first mindset to stand out in a crowded industry.

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🔗 Websites: https://bnitheperfect100.com/ ; www.tammyzurak.com

📩 Coaching Inquiries: [email protected]

💡 Free Resources: www.tammyzurak.com

🎯 Book a Zoom to discuss Strengths and Coaching: Book a Strategy Chat

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🔗 LinkedIn: Tammy Zurak on LinkedIn

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Chapters

00:00 Introduction and Guest Background

02:28 The Power of One in BNI

05:34 Referrals and Networking Strategies

08:35 Challenges in Visitor Engagement

11:26 Strengths and Personal Development

14:26 CliftonStrengths Insights

17:39 Encouragement and Mentorship in BNI

21:31 The Importance of Appreciation in Leadership

22:39 Building Connections and Community

24:12 The Role of Belief in Business

28:57 Complementary Strengths in Partnerships

32:58 Understanding Your Strengths for Business Success

34:21 Networking: The Key to Business Growth

37:10 Differentiating Your Business in a Competitive Market

40:38 Innovations and Future Growth Plans